Echelon Place

The next generation of ultra-luxurious mega-resort in Las Vegas needed to attract investors for its $4.8 billion project. A 40-page portfolio was meticulously designed so each spread is an element of surprise, capturing the reader’s attention from beginning to end. Echelon Place was also to include the $2.9 billion Echelon Resort, with 3,300 hotel rooms, luxury two-storey wellness spa high-end hopping promenade. Other hotels were also to include a Shangri-La Hotel with CHI spa, and two hotels by Morgans Hotel Group: a Delano Hotel and a Mondrian Hotel.

Project: brand identity | design | art direction