advertising, design, digital



Welcome to Nova72. Your home, and sanctuary in the midst of urban chaos. Located in a newly unveiled riverfront township masterplan, NOVA72 is designed to cocoon homeowners in the peacefulness of greenery, with modern comforts. MindEnsemble developed an integrated campaign focused on emotional benefits rather than buildings specifications. With the concept “Open your oasis”, Nova72 set a benchmark and brand foundation for other brands within the development. Marketing initiatives leveraged content that we developed to show off the lifestyle for email campaign, Facebook content, Facebook and Instagram Ads. The various formats allowed ease of A/B ad testing and overall success of all marketing campaigns. Unprecedented in the company history, every home was sold on the first day of launch. The attention and awareness from the campaign generated overwhelming unpaid PR and helped build positive outlook for the future township masterplan.

project: advertising | branding | marketing collateral | digital | event marketing

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