Texan Relais & Châteauxbrand repositioning + design, HOSPITALITY
Texan Relais & Châteaux
Posh and private on the pastoral, The Inn at Dos Brisas is a nine-room respite, nestled in the rolling green meadows of Texas Hill Country. Embracing guests with 313 acres of tranquility, sweeping views of arid beauty, horse grazing pasture and organic farmland from the private patios of Spanish-style haciendas. Just an hour away from Houston, yet another world entirely, the jewel of this picturesque ranch property is the 42-acre USDA-certified organic farm. Guests can indulge in award-winning gourmet dining, and spend the day horseback riding, or picking heirloom produce and learning how to cook with homegrown ingredients alongside acclaimed chefs.
Project: Brand Identity | Creative Strategy | Graphic Standards | Design + Development | Digital | Art Direction | Merchandise | Packaging
Client: The Inn At Dos Brisas
A member of the prestigious Relais & Châteaux collection of resorts and restaurants, and an impressive list of accolades, The inn at Dos Brisas had consistently shown to be amongst the most admired in the category. However, the key challenge lay in brand attribution . It needed a 5 star brand which could rival the growing list of competitors in luxury hospitality.
Luxury, once defined as extravagance and opulence, is being reshaped by the changing guests behaviour. We helped the client see the real power in its commitment to authentic experiences, and staked its claim in the luxury market.
We go back to its purpose, of nurturing the wellbeing of guests. It was an opportunity for The Inn to stand for something greater, that reflected its values, and would inspire people to think differently about luxury and sustainability. Refreshed, and visionary, the new brand shined a light on hospitality, champions fresh grown foods, supporting conservation, sustainable initiatives and organic farming.
We created from ground up, working as a team with chefs, farmers, educators and ranch experts to create a brand built around culinary to serve the needs of eco-sophisticated audience. With an eye for future, the brand is moulded meticulously at every touch point of the guest’s journey from architecture, design, food and culture.
Our relationship with The inn at Dos Brisas spans many years. Through a persistent journey of self discovery and placing guests in the heart of creative process, we have built a brand that matched its ambitious goal, doubled its business growth and raised its global profile. Since then, The Inn At Dos Brisas, has attracted PR coverage in luxury, travel and leisure magainzes and featured in luxury travel and leisure magazines, including goop.com by Gwyneth Paltrow.
The history of Dos Brisas is steeped in hospitality. Throughout the centuries, these grounds have hosted soldiers, cotton farmers, horse trainers, and cattlemen. We now welcome you to discover it for yourself and enjoy your time away from life’s occasional stresses. We hope this retreat will find a special place in your heart, just as it did in ours.
– Jennifer and Doug Bosch